THE WORLD CUP - APEX-BRAZIL
The company will host its international customers and partners in two of the FIFA 2014 World Cup games.
Cromex, leader in the Brazilian market of masterbatches and also operating in the distribution of thermoplastics, will take part in the "World Cup Project", organized by the Brazilian Agency for Export and Investment Promotion (Apex-Brazil), in order to strengthen relationships with international customers and partners.
Cromex will make its first appearance on Saturday, 28 June, during the Brazil vs Chile match (quarter-finals), in Belo Horizonte, where it will hold business meetings with customers of Latin America. On the 9 of July, Cromex will be in São Paulo, for the semi-final match, where it will host European customers. "The event allows us to present our products and services and to strengthen relationships with our customers and partners in a friendly and pleasant event such as the World Cup," said Marcos Pinhel, the company's commercial director.
Currently, Cromex markets its products to over 60 countries and 20% of the company's business are geared to external markets.
In 2014, guests from 104 countries will meet with representatives of the Brazilian sectors of Technology and Health, Home and Construction, Food, Beverages, Agribusiness, Fashion, Machinery and Equipment, among others. More than 800 business agendas will be organized by partner companies and industry organizations in the days before and after the games. They include meetings with buyers, lectures and seminars, factory visits, farms, laboratories and other production facilities.
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