In addition to presenting colour, additives, liquid masterbatches and the new Microcolor® line, Cromex will also highlight the operation in the distribution of thermoplastic resins.
Cromex will participate in the Interplast 2014, event that brings together large plastic manufacturers for industries such as automotive, home appliances, construction, furniture, cosmetics and personal hygiene, pharmaceutical, and packaging, among others. It will be held from 18 -22 August in Joinville, SC.
In its 8th participation, the company will show its product lines, including colour masterbatches, additives, liquid and the new Microcolor® line, developed for rotomoulding, an innovation from Cromex.
During the event, the company will emphasise specialised services related to the distribution of thermoplastic resins. In this service, Cromex regards the South of the country as strategic. "We consider the South region of Brazil an important centre for technology development and a strategic market. Therefore, the company's focus was to emphasize relationship and increase its presence with investments in the sales force and strengthening distributors," - Elisangela Melo, Cromex Sales Manager. She explains that, from 2013, Cromex added the distribution business in its portfolio and investments in the South region expanded. We hired new professionals, built a distribution centre in Paraná and, in 2014, opened a new distribution centre in Santa Catarina, as this is an important market for us", she added.
Cromex is the leader in the Brazilian market of masterbatches, also operating in the distribution of thermoplastic resins. It has distribution centres in São José dos Pinhais (PR), São Paulo (SP) and Itajaí (SC) and operates throughout Brazil with the best value in the market.
For the masterbatch production, Cromex has units in São Paulo (São Paulo), and Simões Filho (Bahia), directly employing over 600 people. Cromex is ISO 9001, 14001 and OHSAS 18001 certified, and its products comply with international standards such as REACH and FDA, among others.
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